Help · Content
Unsubscribe page
Every marketing email you send carries an unsubscribe link, because the law asks for one and because a person who cannot leave easily reports you as spam instead. This is where that link goes.
There are two screens. The first asks whether they meant it. The second tells them it is done. Both are served by this app rather than by your store, so they work even when your storefront does not — and neither one carries our name, our mark, or a link back to us. As far as the reader is concerned, the page is yours.
What you can change
Open Settings, then Unsubscribe page. Everything on it is optional, and the note at the top says what happens when you leave a field alone:
This is what someone sees when they click the unsubscribe link in your email. Leave a field empty and it uses the wording shown in it.
The panel is grouped the way the two screens are, and a preview beside it draws whichever one you are working on:
Drawn by the same code that serves the real page, so what you see here is what they get.
Press Full size beside the preview to open the same drawing as large as the app gets, and close it with the X or the Escape key.
Before they unsubscribe
The headline, the message, and whether to offer a way to back out:
Show a “Keep me subscribed” button
For someone who clicked by mistake. It changes nothing and takes them to your link below.
After they unsubscribe
The headline, the message, and whether someone may change their mind:
Show a “Resubscribe” button
Someone who unsubscribed can sign up again with one press. It never appears for an address you can no longer email.
Where they go next
Both screens offer a way back to you, and it always appears. Left alone it goes to your store's homepage and reads Continue to followed by your store's name.
Leave it empty and the link goes to your store’s homepage.
Type an address to send people somewhere else instead — a collection, a story, a survey, whatever you would rather they saw — and type your own words for the link if Continue to is not how you talk. Your store's name is filled in wherever you write the placeholder:
Your store’s name is filled in wherever you write {store name}.
The address has to be a secure one:
A link must start with https://.
The confirmation screen has one way out rather than two, and the panel says which one:
This link is on both pages — except on the confirmation page while “Keep me subscribed” is on, where that button goes here instead.
Turn “Keep me subscribed” off and the link takes its place there, so neither screen is ever a dead end.
How it looks
A background color, a text color, a button color, and a typeface. The typefaces on offer are the ones this app serves itself, so nothing on the page is fetched from anywhere else; leave the field alone and it uses a face every device already has.
Your store logo sits at the top of both screens. You set it once, on the Store settings screen, and it comes from your image library:
Shown at the top of your unsubscribe page, and it comes from Images & media.
Who can change it
An owner or a manager. A marketer and a viewer see the page and its preview without being able to change anything:
An owner or a manager can change this page.
The Resubscribe button
Someone who unsubscribed can subscribe again with one press, from the second screen. It counts as their own decision, taken on the day they take it, and their profile then shows Subscribed again. It is the only thing on that page that can do it. Two other doors reach the same result: filling in one of your forms, and an owner or a manager recording it by hand on the profile.
It never appears for an address in Do not email — one that bounced, or that reported an email as spam. Those addresses are never emailed again, and no button on any page can change that. The screen shows one plain sentence instead and offers nothing to press.
The press does not travel back to your store, and that is deliberate: an opt-out you take here is written onto the customer record in your store, but writing subscribed onto it would be making a claim on your behalf about permission that was given to us. Your store's own record stays yours to change.
What the page never does
It never shows anyone's name or address. The link in your email identifies one person to us, but the page itself says nothing about them, because email gets forwarded and whoever opens the link may not be the person you sent it to.
It never runs anything of yours. No scripts, no tracking pixels, no embeds — a page about leaving a mailing list is the last place anyone should be measured.
It never redirects. Somebody who unsubscribes always sees it confirmed on screen before they go anywhere, so nobody is left wondering whether it worked.
One thing you cannot control, and why
Gmail, Apple Mail and other mailboxes put their own unsubscribe control at the top of the message. Somebody who uses that never sees either of these screens — their mailbox tells us directly and they are unsubscribed on the spot. That is a condition of sending to those mailboxes at all, and it is good for you: it is the difference between somebody unsubscribing and somebody reporting you.
If your saved wording cannot be read
Rarely, the panel says it cannot read what is stored and turns everything on it read-only:
Your saved wording could not be read, so this shows the wording your readers are seeing. Nothing can be changed here until it is sorted out.
Nobody reading your email is left with a broken page — they get a whole page either way, whether that is your own wording or the standard wording. The panel refuses to save rather than let one edit overwrite settings it cannot see, which is why it stops you rather than warning you.