CarpeMessagingFor stores getting started
$0per month
When 1,000 emails per month isn’t enough
$29per month, plus usage
Your price doesn’t change.
Nothing is hidden behind a sales call.
People with email consent. How many you have never changes your price.
How often you email them, campaigns and automations together. 0.5 is every other week.
Emails per month5,000 × 1 per week ≈ 21,667 per month
You pay for emails sent, not for profiles.
SMS, US and Canada
Count each text once, however long it is. How many parts it takes is the next figure.
A text is sent in parts of about 160 characters, or about 70 if it carries an emoji, which is why one emoji can double what a message costs. Two is typical for a marketing text.
Message parts per month0
MMS, US and Canada
Each one is a multimedia message (MMS), billed at its own rate for each image or card it carries, however long the words are — count a text with two images twice. Do not count these in the text messages above.
Verified addresses
Imported addresses your store has never seen an order from are held until something vouches for them, such as an order or a check. Once, not every month, and addresses from your own sign-up forms are never counted here.
Estimated per month
$29.00
An estimate, built from the figures you entered. Your real bill is metered: we count what actually went out, and you pay for that.
The $29 planEmails past the first 25,000
| Line | Amount used | Rate | Subtotal |
|---|---|---|---|
| First 25,000 emails | 21,667 emails | included | $29.00 |
| Monthly total | $29.00 |
The first 25,000 emails every month are included in the $29 per month. After that each band is charged at its own rate, so the bill is exactly linear inside a band and one campaign more never costs you a step change.
A large store does not cost us less per email. The rate falls at volume because we take less margin there — that is a choice we made, not a cost we discovered, and you should hear it from us rather than work it out.
| Emails per month | Rate per 1,000 |
|---|---|
| The first 25,000 | included in the $29 per month |
| 25,001 – 75,000 | $0.8230 |
| 75,001 – 200,000 | $0.7613 |
| 200,001 – 500,000 | $0.7082 |
| 500,001 – 1,000,000 | $0.6620 |
| 1,000,001 and beyond | $0.6090 |
On the $29 plan, your bill carries exactly the lines you control. Fixed costs are ours; usage is yours. The Free plan has no meters: past its 1,000 emails, emails wait rather than bill.
$0.8230 down to $0.6090 per 1,000
One email to one person is one unit, counted when it goes out. Campaigns, automations and one-off sends all count the same, because they cost the same. A refusal costs nothing: if consent or a do-not-email record stops a send, no email goes out and nothing is counted.
$0.0183 per message part
Billed from the first message you send, with no minimum, nothing prepaid and nothing that expires. Text messages are a meter on the $29 plan, not a second product to buy. A long text is sent in parts of about 160 characters, or about 70 with an emoji, and each part is billed.
One rate, all in. The carrier fee on every message is inside it, and so are replies from the people you text and our own answers to STOP and HELP. We do not pass a carrier fee through as a separate line you cannot act on, and a message that never reaches a handset is not billed.
$0.0446 each
A text with an image, or with your contact card attached, goes as a multimedia message (MMS) and is billed once for each image or card it carries, however long its words are — never also as text message parts. A reply can carry up to three images. Its own meter, all in, on the same terms as the line above.
$0.0080 down to $0.0050 per address
When you import profiles, any address your store has never seen an order from, and that nothing else vouches for, is held. It cannot be mailed until something vouches for it: an order, a small test group, or a check. Checks are on the $29 plan only. A check is one-time, at cost, from the first address; the count and the price are on the button before you press it, and addresses left unchecked stay held rather than being lost.
The rate falls as you check more: $0.008 each for the first 10,000 per month, $0.006 to 50,000, $0.005 beyond. Each rate applies only to the addresses in its band, counted from zero each billing month.
Addresses that arrive through your own sign-up forms are never counted here. On the $29 plan we check every one of them, at our expense, with no allowance and no ceiling; on Free, the first 200 each month. That check is what keeps dead addresses out of your sending, so charging you for it would be charging you for a control that exists for our benefit as much as yours.
None of the following will ever appear on your bill, at any volume.