Put your own numbers in.
Every figure here is one you can change. Nothing is hidden behind a sales call, and nothing below is a price we will quote you differently.
The ones with consent and a confirmed address. It is a smaller number than the total profile count you may be used to, because it leaves out everyone unconfirmed or unsubscribed.
Campaigns and automations together. Four is our working assumption, not a measurement — change it to what you actually do.
Emails sent in a month20,000
Text messages
To US and Canadian numbers. Leave it at zero if you are only here for email — text messages are still being built.
A text is counted in parts of about 160 characters — or about 70 if it carries an emoji, which is why one emoji can double what a message costs. Two is typical for a marketing text.
Message parts in a month0
Imported addresses
Imported addresses your store has never seen an order from are held until they are checked. One-time, not monthly — and addresses that arrive through your own signup forms are never counted here.
Estimated this month
$29.00
An estimate, built from the figures you entered. Your real bill is metered: we count what actually went out, and you pay for that.
The $29 planEmails past the first 25,000
| Line | Amount used | Rate | Subtotal |
|---|---|---|---|
| First 25,000 emails | 20,000 emails | included | $29.00 |
| Monthly total | $29.00 |
The first 25,000 emails every month are included in the $29 plan. After that each band is charged at its own rate, so the bill is exactly linear inside a band and one campaign more never costs you a step change.
The rate falls as you send more, and we will say why.
A large store does not cost us less per email. The rate falls at volume because we take less margin there — that is a choice we made, not a cost we discovered, and you should hear it from us rather than work it out.
| Emails in a month | Rate per 1,000 |
|---|---|
| The first 25,000 | included in the $29 plan |
| 25,001 – 75,000 | $0.8230 |
| 75,001 – 200,000 | $0.7613 |
| 200,001 – 500,000 | $0.7082 |
| 500,001 – 1,250,000 | $0.6620 |
| 1,250,001 and beyond | $0.6090 |
Four things, and nothing else.
Your bill carries exactly the lines you control. Fixed costs are ours; usage is yours.
Emails you send
$0.8230 down to $0.6090 per 1,000
One email to one person is one unit, counted when it goes out. Campaigns, automations and one-off sends all count the same, because they cost the same. A refusal costs nothing: if consent or a do-not-email record stops a send, no email goes out and nothing is counted.
Text messages to the US and Canada
$0.0183 per message part
Billed from the first message you send, with no minimum, nothing prepaid and nothing that expires. Text messages are a meter on the plan you already have, not a second product to buy — and they are still being built, so today this line is zero for everybody.
One rate, all in. The carrier fee on every message is inside it, and so are replies from your customers and our own answers to STOP and HELP. We do not pass a carrier fee through as a separate line you cannot act on, and a message that never reaches a handset is not billed.
Text messages to other countries
Not priced yet
A meter of its own, and one we will not put a number against until we have one we can stand behind. Nothing outside the US and Canada is billed at the rate above.
Imported addresses that need checking
$0.0080 per address
When you import a list, any address your store has never seen an order from, and that nothing else vouches for, is held until it is checked — it cannot be mailed before then. The check is one-time, at cost, from the first address; the count and the price are on the button before you press it, and rows left unchecked stay held rather than being lost.
Addresses that arrive through your own signup forms are never counted here. We check every one of them, at our expense, with no allowance and no ceiling. That check is what keeps dead addresses out of your sending, so charging you for it would be charging you for a control that exists for our benefit as much as yours.
Fixed costs are ours.
None of the following will ever appear on your bill, at any volume.
- Your store’s own toll-free text number, and getting it registered.
- Carrier fees on every text message — they are inside the one rate.
- Checking every address that arrives through one of your signup forms.
- Answering STOP and HELP, every time, for as long as you are here.
- Storing your profiles, everything your store has ever told us about them, your images and your templates.