Emails that go out on their own when something happens
Somebody joins your list, reaches checkout, places an order. The action starts the automation and it runs on its own from there — you decide what it sends and how long it waits between steps.
A person’s action starts it, not a date
Joining your list, reaching checkout, placing an order, submitting one of your forms. You choose which one an automation listens for, and everyone who does that thing from then on begins a run of their own.
Waiting is a step like any other
A run moves one step at a time — wait two days, send this, wait a week, send that. You can add a step to a live automation without stopping the people already partway through it.
It sends through the same checks a campaign does
One place decides whether an email may go to a person, and every automation goes through it. Consent is read again in the moment before the message is handed over, not once at the start of the run.
How it works
1. Choose what starts it
The thing a person does — joining your list, reaching checkout, placing an order, submitting a form — and, if you want, which people count.
2. Write the steps
Emails and the waits between them, in the order you want them, splitting down different paths where you need to. Each email is an ordinary email you built in the editor.
3. Publish it
From then on, everyone who does that thing starts a run. What each run has sent, and what it refused to send, is on the Analytics screens.