Help · Content
Email templates
Every email you send is built from a template: a document holding the subject line, the preview text, the From name, and the body — sections, the columns inside them, and the blocks inside those.
Templates live under Content → Templates, in two tabs: Templates and Library. Open a template and you are in the editor — the controls on the left, a live preview of the email on the right. This guide is in chapters; each section below says what its chapter answers.
The email belongs to the campaign
Each campaign owns its own email. When you create a campaign you give it an email, and from then on that email is the campaign's. Editing it changes that campaign and nothing else.
That is deliberate. It means you can never break last month's newsletter by tidying up this month's, and it means a campaign you have already sent is a permanent record of what people actually received.
Starting a template
Press Create template on Content → Templates and pick a starting point, one of the examples, or a template you saved. Everything in it is yours to change, and it saves itself as you work. The chapter Starting a template covers the choices, the Templates index, and versions.
The email editor
The editor has three tabs — Email, Content and Versions — with your controls on the left and the real email on the right. You add blocks from a grid of tiles, type straight into text blocks, and drop in a first name or any property. The chapter The email editor covers it, and the Library of pieces you reuse.
Colors, backgrounds and spacing
An email draws in one text color and one accent, set under Email, on a page color, gradient or image. Every section, column and block can carry its own background, border, padding and rounded corners. The chapter Colors, backgrounds and spacing covers each one, and how links look.
Images, buttons and other blocks
Each block has a panel of its own: an image's description and dark-inbox options, where a button points and how wide it is, the discount block's offer, and your social links. Any block or section can be shown only to some people. The chapter Images, buttons and other blocks covers them.
Before an email goes out
Preview the email as one of your profiles, then send a test to as many as three people on your team. Every email has to carry an unsubscribe link and your store's address, and one over 250 KB cannot be sent. The chapter Before an email goes out covers previewing, testing and everything that stops a send.
Importing and converting a design
Import a template file, or paste a block of HTML, and the app tells you what it found without repairing anything. A design imported from another email service arrives as one piece of HTML; convert it to edit it here. The chapter Importing and converting a design covers both, one at a time or all at once.
What is here today
You build every email block by block, and everything in this guide works in the editor today. Sending and scheduling belong to the campaign, not the template.
An AI assistant you connect can build an email for you. Describe the email you want, and your assistant saves it as a template; you open it in the editor and change what you want, the same as any other. It never sends anything. The Connect your MCP AI assistant page says how to connect one.
The editor has starting points, your working copy and its versions, the Library and its links, the size rule, the dark palette, the findings, preview mode and the emailed test.
Which products a product block shows is set in the editor, on the block's own panel — see the Products in an email page. Prices and availability are read when the email is sent rather than when it was written, and every way of filling a block can be sent.
One thing is not in the editor, and it belongs to the campaign the email is part of rather than to the template:
- Sending and scheduling. The editor writes a template; a campaign is what goes out, and when. Nothing here sends to your profiles. You can mail one copy to as many as three people from preview — see Sending a test, in the chapter Before an email goes out — and each copy is checked and gated exactly as a campaign send is.