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Help · Audience

Describe your segment

Talaria builds segments from a sentence. Open the builder with no conditions yet and Talaria is the first thing on the page, under the winged sandal. Type the audience you want in your own words — people who bought at least twice but haven't opened an email in 90 days — and press Draft it.

If you would rather build the rule yourself, Or build it yourself sits below Talaria with the same standing. Add condition is where that starts: choose a category, set its details, and add as many conditions as you need.

The draft lands in the builder itself, as ordinary conditions. Nothing is special about them: every row can be edited, removed, or added to exactly as if you had built it by hand, the live count appears beside the rule before you decide anything, and the readback sentence states the rule in full. Saving is still yours — a draft is never saved, and never emails anyone, until you name it and press Save.

Rewording and drafting again

Your sentence is kept. Once a draft lands, a line above the conditions shows what they were drafted from. Press Edit on that line to get your sentence back exactly as you typed it, change the part that wasn't right, and press Draft again. You never have to retype it, and you can go round as many times as you like.

If you've changed the conditions by hand since the draft, you'll be asked before drafting again — a new draft replaces them, and it says so rather than quietly discarding your work. If you haven't touched anything, it just drafts.

Your sentence lasts as long as you have the segment open. Reload the page or come back to a saved segment later and you'll be starting from a blank field.

What Talaria can draft

Anything the builder itself can say — the same kinds of condition, in the same groups. The Building a segment page describes them all. A few phrasings that work well:

Talaria only ever uses your store's own words — the event names your store actually records and the Shopify tags actually in use. It will not invent an event your store has never seen.

Naming a product

You can narrow a rule to a product by name or by SKU, the way you'd say it out loud:

Write the product's name as it appears in your catalog, or its SKU. Talaria matches what you wrote against your own products and builds the rule against the product itself, not against the words — so the rule keeps working after you rename the product in Shopify, and the sentence you read back shows the new name.

If Talaria can't find the product you named, it says so rather than guessing. A rule with the product quietly left out would reach more people than you described while reading as though it were right. When that happens, add the condition and choose the product from the picker — it searches the same catalog and shows you exactly what you're choosing. The Narrowing by property page covers the picker and what these rules can and cannot see.

When Talaria says it can't

If your description needs something your store has no record of, or something segments can't express yet, you get a short sentence saying so instead of a draft — Your store has no event named that, for example. That refusal is deliberate: a wrong guess would draft a rule that looks right and mails the wrong people, and no draft is better than that one. Rephrase, or add the conditions by hand.

If a draft takes too long, you'll be asked to try again — nothing was changed or saved.

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