Help · Campaigns

Campaigns

A campaign is one email or text you decide the timing of. You choose who gets it, you write it, and you say when. Nothing about a campaign happens because a person did something — that is an automation, and it lives one section over.

Your campaigns

Under Campaigns you see every campaign this store has, newest activity first. Three counts sit across the top — drafts, scheduled, completed — and under them a line naming the last campaign that went all the way through.

The campaigns screen in a sample store: the search box and the Status filter, Create campaign, the count of drafts, and a table of two draft campaigns with their audience, when, delivered and clicked columns — The campaigns screen, in a sample store.

Search by name. Type more than one word and every one of them has to match, wherever each of them falls and in any order — searching BFCM VIP finds a campaign called BFCM 2026 early access for VIP customers, and so does VIP BFCM. Use Status to narrow to one kind. Both live in the address bar, so going into a campaign and coming back brings you to the same view, and a filtered view can be bookmarked.

Paging. Under the table you choose how many to show at a time — 25, 50 or 100 per page — and step through with Previous and Next. The line beside them says where you are: Page 3 of 5. Type a number in the box to jump straight to a page. The page you are on is part of the address, so opening a campaign and coming back puts you back where you were, and the size you choose is remembered the next time you open this screen. Searching or changing the status takes you back to the first page. The three counts across the top and the line about something needing you always describe your whole store, never the page you are looking at.

The columns

Campaign — its name. Yours to find it by; it is never in the email.
Status — Draft, Scheduled, Preparing, Sending, Stopped mid-send, Completed or Canceled.
Audience — how many people. An em dash means nobody has counted this yet, and a 0 means the count was taken and it was nobody. Those are different facts and this screen never lets them look the same.
When — one column with one meaning per status: a draft shows its last edit, a scheduled one shows when it will go, a sending one says so, a completed one shows when it went.
Delivered and Clicked — the same rule as Audience. A campaign with no audience cut yet has nothing to report, and says so with a dash.

Opens are not a column here. The opens number needs a sentence beside it about how mail programs now open messages on a person's behalf, and a table row has no room for a sentence. Opens live on the campaign's own report.

Every row carries a ⋯ menu on the right with everything that campaign can still have done to it. What is in it depends on where the campaign is:

Edit — on a draft. It opens the same screen the name does.
Cancel campaign — on one that is scheduled, preparing its codes, sending or stopped mid-send. It asks first, and it says what canceling does at that point: nothing has gone out yet, or the rest is stopped and what left cannot be unsent.
Make a copy — on every campaign, always. You get a new draft called "the campaign's name, then the word copy" — with the same audience and an email of its own, and the screen takes you straight into it. The copy is never scheduled — copying one that is going out does not schedule a second send — and editing the copy never changes the original, because the copy has its own email from the first byte.
Delete — on a draft and on a canceled campaign, and nowhere else.

Deleting takes the email with it and there is no way back. A campaign that has put mail in somebody's inbox is never deletable, and that includes one you only sent a test of: it is the record of what went, and your reporting and each person's profile point back at it. That is why the menu does not offer Delete on a campaign that has sent — there is nothing you could do first to make it possible.

When something needs review

A strip above the table appears only when there is something to say.

This store cannot send right now. Your campaigns wait. Nothing is lost, and nothing is sent late — when the store can send again you schedule them afresh.

A campaign is overdue and has not started. Its time has passed by more than about fifteen minutes and it has not begun. It may still go.

The discount codes for a campaign could not be made, or are taking longer than expected. Those are two different pieces of news and the strip says which.

The discount behind a campaign's offer changed in Shopify after it was made ready to send. The rest of the send stops, and the campaign itself says why and what to do. When the change is a rollout in Shopify, the strip says the campaign is waiting for the rollout to end, and it carries on by itself when the rollout does. Discounts has the whole of it.

Writing one

Press Create campaign on Campaigns and a small box opens, titled New campaign. It asks for two things: a Campaign name, and under Send it as, Email or Text message. Press Create campaign and the campaign is made — with nobody in it yet — and the builder opens on its first step.

The builder is three steps, named across the top: Who gets it, then The email or The text, then Schedule. A step you have finished shows a check, and the first one shows how many people the campaign reaches. Go in order with the buttons at the bottom — Back, and Next: the email, Next: the text or Next: schedule — or press a step's name to go straight to it.

It saves as you go. There is no Save button. A pick is saved the moment you make it, and typing is saved a moment after you stop. The top of the screen says Saved, Saving… or Not saved — and when it says Not saved, Try again sends the change once more. If you try to leave while something has not saved, the app asks first.

Name

Your own name for it. The people you send it to never see it. Two campaigns cannot share a name. To change it, press the name at the top of the builder and type.

Email or text

You choose when you create the campaign, and it decides what step 2 asks you for. The top of the builder shows which it is.

Text message is offered once your store has a text message number. Before there is any number at all, only Email is offered. If the number is still waiting for the carriers, you can choose Text message and build the campaign now, and a line under it says so:

Your text number is waiting for carrier approval. You can build this now and send it once it's approved.

If there is another reason a text cannot go out yet, the same line names it; fix it on Settings → Text messages.

Step 1: Who gets it

Pick the segments and lists the campaign goes to under Send to, and any it skips under Exclude. The big number is how many people it reaches: only people who gave consent to that channel, each counted once. It is a close estimate: the audience itself is chosen when the campaign starts sending.

Send to is where you pick the segments and lists this goes to; Exclude is where you pick the ones it skips, and it is marked Optional. Type in either box to find a segment or a list by name. Segments come first, then lists, and in each the ones with the most people come first. Each one shows how many profiles it held the last time it was counted — that is its own size, not this campaign's. You can tick several at once and add them with one press; once a box holds something, Add another segment or list opens it again. Every pick and every removal is saved at once.

The big number is the people this campaign reaches — This email will go to about so many people, or This text will go to about so many. Under it, In your picks is how many your Send to box holds, and Excluded is how many your Exclude box takes out — No one when it overlaps nobody in your picks. Adding a pick keeps you on this step, so you see the number change. Three short lines say what the number means:

Only people who said yes to email — or, on a text, to texts. The number is the people who gave consent to this channel.
Nobody gets it twice. Somebody in two of your picks is one person, not two.
We count again right before it sends.

It counts again after every change. The number is a close estimate, not a promise, because people join and leave your segments all the time.

The audience is chosen when the campaign starts sending, not when you schedule it. Somebody who joins a matching segment in between is included.

The people the big number excludes are counted too, one line each, so a segment of thirty people that reaches nobody always has its reason on screen.

On an email:

the people with no email address — a segment can hold someone who only ever gave you a phone number;
the people who have not given consent to email;
the people who are paused, who are not sent to.

On a text:

No phone number — they are in the segment, and there is nothing to text.
Not given consent to texts — agreeing to email is not agreeing to texts, and only someone who agreed to texts gets one.
Not texted — three kinds of people are counted on this line. Somebody whose number is from outside the US and Canada: texts go to US and Canadian numbers only. While your store has no full mailing address, everybody with a Canadian number: every text to Canada carries your address. And somebody with a US number who is in a country with several time zones, when we cannot tell which one: they are texted only in the hours that are a decent time in every one of that country's zones, and on this line when your texting hours never fall in those hours. Otherwise where the person is never puts them on this line: a US number is texted on US rules and a Canadian number on Canada's, wherever the person is.
No location — neither their location nor their phone number's area code tells us what time it is where they are, so they are texted only in the hours that are a decent time in every US state at once, the afternoon and early evening Eastern — or, for a Canadian number, in the hours that are daytime across all of Canada. They are counted in the big number — unless your own Send between hours do not fully meet those shared hours, in which case they are excluded from the big number, some or all of them may not be texted, and the line says why. The Quiet hours for texts page says more.

Suspected bots. When your store's built-in Suspected bots segment would take somebody out of this campaign, the step says so under the boxes — Most stores exclude Suspected bots, and how many people in this campaign that is — with an Exclude button. One press adds it to the Exclude box. It is only offered when it would change the number.

When the count cannot be shown, the step says why. If another count for your store is still running, Count again tries once it is done. A very large audience can take too long to count here. The step says so, and you can still send it: the audience is decided when the campaign starts, the same way as always.

A campaign sent again to the people who did not open or click an earlier one has its audience fixed by that earlier campaign, and the step names it instead of offering the two boxes. Its email starts as a copy of the one that earlier campaign sent. You can change it, and your changes are what go out; the earlier campaign's email is not touched.

Step 2: The email

Every campaign owns its email. The first time you open this step, under Start your email, you choose how it starts: one of Your templates, or a fresh starting point under Create a new template. Each one is drawn beside the list so you can see it before you choose. Press Use this template, or Use and edit to go straight into the email editor with it.

A copy is made. Starting from a saved template copies its content into an email that belongs to this campaign, and there is no live link back: editing it here changes this campaign's email only, and your saved template stays exactly as it is.

An AI assistant you connect can write the email for you. Describe it, and your assistant saves it as a template you can choose here, or rewrites this campaign's own email while the campaign is still a draft. Either way you see it in this step and change what you want. Your assistant never sends anything. The Connect your MCP AI assistant page says how to connect one.

A template marked Text only makes a text-only email — your words and links, drawn in each reader's own text size. The Text-only emails page says what that means.

Once there is an email, the step shows it on the right exactly as it will arrive — on desktop or on mobile, and in a dark mailbox as well as a light one — with the inbox line above it: who it is from, the subject line and the preview text. On the left are three boxes: Subject line, Preview text and From name. They save as you type. The 👍 button inside the subject and preview boxes adds an emoji where your cursor is, and your store's favorites come first. Type a word in its search box — taco, kangaroo — to find any other emoji. First name under the subject and preview boxes puts each person's first name in, with the words that go with it — "Kim, did you…" for Kim, and "Did you…" for someone with no name on file. The Email templates editor page says how.

Your store's favorites are the eight emoji your team uses most in what it has written lately: subject lines and preview texts, text messages, the texts in your automations, and your replies in Conversations. Nothing a customer sends you counts. Your whole team sees the same favorites, and they change as you write. Under them is Popular, the same 24 for every store.

Ask Talaria reads your email and offers subject lines, each with its preview text. Press one and both boxes are filled in; More ideas asks again.

You can change who the email comes from, one email at a time. The From name is the name a person sees in their inbox before they open anything, and it does not have to be your store’s name every time — it can be a person at your store. “Rosa @ Fennimore & Vale” is a From name; so is “Santa’s Little Helper” in December. Leave it empty and the email goes out under your store’s own From name, which you set once in Settings → Store. A name with an @ in it is fine; an actual email address is not.

Under the boxes:

Edit the email opens the email editor. Your changes save as you go. There you can also give one part of the email only to some people — see the Show a block to some people page.
Start from a different template replaces this email. It asks first, and your subject, preview text and From name stay. Your current email is not lost: it is kept in Versions in the email editor, named for what replaced it — Before “Spring sale” if you chose a template called Spring sale — so you can go back to it. The email editor has the same button, Change template, beside Versions, for as long as the campaign is a draft.
Send me a test sends it to your own inbox first, at the address you sign in with. Before your store's domain is connected it still works: the row says so, and the test comes from your store's name via Carpe Messaging, with one line at the top saying why. Your real emails come from your own domain.

Every reader can see their own products. A product block in a campaign email can show each person what they looked at, added to their cart or bought — the Products in an email page says how.

If somebody else changes this email while you have it open, the step says so and shows it as it now stands:

This email was changed somewhere else. Here it is as it stands now.

What you see is what goes out. When you open Schedule, the email exactly as it is on screen — the template you chose, every edit, the subject and preview text — is kept as the version that sends. If you go back and change the email, Schedule keeps the new version the next time you open it; if it changed while you were on that step, the step reads it again and tells you before anything is scheduled. Once a campaign is scheduled its email cannot be changed: Disarm it on the campaign's page to change anything, and schedule it again afterwards.

Step 2: The text

Type the message in Your message. Your store's name goes in front of it and "Reply STOP to opt out" goes at the end, and both are added for you — every marketing text has to carry both, so you never have to remember them. Beside the box you see the whole text exactly as it will arrive on mobile, with a sample first name.

+ First name puts each person's first name where your cursor is, shown in the box as a chip; someone whose first name we do not know gets "there" instead. To send a different word, change it in If there is no first name, say… under the buttons — clicking the chip takes you there. Once the text names somebody, Capitalize names appears under it, ticked — its i says what it does: a name your store has in all lowercase or all capitals is sent as Jane, and a name typed with capitals of its own, like McDonald, is sent as it is. Untick it to send every name in the text exactly as your store has it. A name we cannot capitalize safely — written in an alphabet other than Latin, Greek, Cyrillic or Armenian — is sent exactly as typed. If capitalizing would make a text cost more to send, every name in that text is sent exactly as typed. + Discount code puts a discount code in. If the text has no discount yet, it first asks which discount the code comes from — type to find one by name; the ones used most come first — and the code goes in once you choose; Cancel adds nothing. If your store has no discounts yet, the same place offers Create a discount in Shopify. The Discount card under the box shows the discount you chose and lets you change it. Each person who gets the text gets their own code, or, with a shared code from Shopify, everyone gets the same one. A discount in a rollout in Shopify can't be used, because Shopify is testing it on only some of your shoppers and the others would be refused its code at checkout: it is listed but can't be chosen, and a text that already gives it away can't be made ready to send until you choose another discount or the rollout ends. Remove discount takes it off again. + Link adds a link to your store: type to find a product, collection, page or blog post by name, or choose Home page, All products or Cart, then press Add link. The link shows in the box as a chip naming where it goes — Link: Lip Collection — and the text sends your store's own address for it, built when the text goes, so renaming the collection in Shopify breaks nothing. Apply the discount code under the search makes the link open your store with each person's own code already applied, landing on the place you chose, the cart included. When the text gives a discount away it is already ticked; when it doesn't yet, ticking it asks which discount, in the same place, and choosing one adds it to the text with the link. The link is enough on its own: the text doesn't have to show the code as well, and if it does, it is the same code. Untick it for a plain link. + Link is offered once your store has a web address of its own. A web address you type or paste into the box stays as you typed it. A link that applies the code needs a discount on the text, and a link to something your store no longer has, or doesn't show — a draft product, a hidden collection or page — can't be sent; both are said before the text can go. If that place is removed or hidden after the text is ready, the link goes to your home page instead, with the code still applied when the link applies it. If your store loses its own web address while the text is sending, the campaign stops: set a domain for your store in Shopify and resume it, or cancel it. Emoji opens the emoji picker. A text can fill in a first or last name — with a word for when the name is not known, or with none, in which case nothing prints and the doubled space it would leave becomes one — and a discount code when the text gives a discount away. The step says so under the box if something else is there.

Ask Talaria writes a text for you: say what it is about, press Write it, and press Use this beside one of the drafts. Each draft says how many parts it is.

Image. Most texts carry none, so it stays out of the way until you add one. A text can carry one image from your Images & media: press the image button beside Emoji (Add an image), pick one (or upload one, if your role can), and press Add image. The image then sits under the message as a small image with two buttons beside it — the arrow changes it, the bin removes it. The phone beside the box shows the image above the words, and Send a test sends it too. Images must be a JPEG, PNG or GIF of 300 KB or less — a larger one is marked Too large to text in the list and can't be picked. Your images keep smaller copies of every image you upload, so most images fit. While a campaign's text uses an image, that image can't be deleted from your images. Phone companies accept at most 600 KB in one text, so the image and your contact card together must fit in that: a smaller copy of the image is sent when that makes them fit, and when even that doesn't, the campaign can't be scheduled until you choose a smaller image or disable the card. Change it while the campaign is a draft; once it is scheduled it stays as it was, like the words. A text with an image or your contact card goes as a multimedia message (MMS): $0.0446 for each image or card, however long the words are: an image and your contact card together are $0.0892. The i beside the cost says how a text is priced and which images fit. A few phones and phone companies can't take a text with an image; to those people the text is not delivered, it shows as not delivered, and it is not billed.

Attach your contact card is the card button beside the image button. Press it and the text carries your store's contact card — it shows under the message, and the bin beside it takes it off again — so the people you text can save your store's number to their contacts in one tap. A text with an image or your contact card goes as a multimedia message (MMS): $0.0446 for each image or card, however long the words are, and the cost under the box says so. The card has to be set up first: until it is, pressing the button says so, with Set it up, which takes you to Settings → Text messages. A campaign with the card attached can't be scheduled without one. Change it while the campaign is a draft; once it is scheduled it stays as it was, like the words. If you remove your card after scheduling, the text still goes, as words only. The Text messages help page says how to set the card up.

Under the box, the count moves as you type: the characters, how many message parts the text is sent as, and about what it costs — per person, and for everyone the text can reach. The i beside the cost says how a text is priced, in this order:

Texts are billed by the part — $0.0183 a part in the US and Canada.
One part holds 160 characters. A longer text is sent in parts of 153.
An emoji or a special character makes every part smaller: 70 characters, or 67 each in a longer text.
A text with an image or your contact card goes as a multimedia message (MMS): $0.0446 for each image or card, however long the words are. Images must be a JPEG, PNG or GIF of 300 KB or less.

An emoji can make a text longer. One emoji, or one special character such as a curly quote, can turn a one-part text into a two-part one. The step says so the moment it happens, and what it adds.

The numbers are an estimate. Names are different lengths, so the final count is taken for each person when their text is sent.

You can send yourself a test of a text with the Send a test card under the message, once your mobile number is added and confirmed — the card asks for it the first time — see Sending yourself a test on the text messages help page. A text campaign cannot be sent again to the people who did not engage — a text has no opens, so there is no telling who read it.

Step 3: Schedule

Choose when it goes out: right away, at one date and time on your store's clock, or at the same hour in each person's own time zone.

When should it go out? Three choices:

Right away. It starts sending as soon as you confirm.
Pick a date and time. It goes out at one moment, on your store's clock. Times are in five-minute steps.
In each person's time zone. Everyone gets it at the time you pick on their own clock, so it goes out over about a day. Where visits we recorded say where somebody is, they get it at that hour where they are. On an email, everyone else gets it at that hour on your store's clock. On a text, somebody whose location we do not know gets it at that hour on the clock of their phone number's area code; when the area code cannot say either, their text waits for the hours that are a decent time everywhere in their country at once — the Quiet hours for texts page says which hours those are. This choice is kept only while you stay in the builder: leave before you schedule and the campaign opens on Right away next time.

A time more than about fifteen minutes in the past is refused when you schedule, so a typo cannot schedule a send that would never go out. And if your store cannot send when the time comes — the app uninstalled, the connection to Shopify broken — the campaign is returned to a draft for you to schedule again. It is never sent late.

A text waits for daytime where each person is. Someone for whom it is night gets it in the morning. The Quiet hours for texts page says whose hours decide.

The frequency limit. On an email, the Frequency limit switch keeps to your store's frequency limit and skips anyone who had a marketing email too recently; the line beside it says how many hours that is. On a text it keeps to one marketing text per person in any 24 hours. Disable the switch and this campaign alone goes even to those people. Anyone who can write a campaign can disable it for their campaign while it is a draft; once it is scheduled it stays as it was. The store's limit itself is set in Settings → Email, and only a manager or your owner can change it.

A campaign paired with another — a text sent with an email, or an email with a text — shows its time as its distance from the other one, such as 2 hours before the email, instead of the three choices. Change lets you pick another distance, or Unpair it and choose a time of its own. Nothing moves a paired message for you: if the other campaign is rescheduled, this one goes back to draft for you to schedule again. The campaign it is paired with says the same thing from its side.

Ready to go

Beside the choices, Ready to go reads the campaign back to you: who it goes to, the subject line or the message, and when. Anything still missing is an open line with Change beside it, which takes you to the step that fixes it; the send button waits until nothing is open. Something worth knowing that does not stop the send is marked, and does not hold it up. It also nudges you to send yourself a test first — a nudge, never a requirement.

An audience with nobody in it stops the send here, where you can see the number that is zero.

If the email shows products, the line under it says:

Prices and availability are as of when you schedule.

That is what goes out.

Sending or scheduling it

The button at the bottom says Send campaign for Right away and Schedule campaign otherwise. It opens a box that names three things: how many people (when the audience was counted), when, and the subject line — or, on a text, that it goes as a text message and waits for daytime where each person is.

Type the campaign’s name to confirm. The confirm button stays off until the name you type matches it. Press it and the campaign is sent or scheduled; the app sends it when the time comes. Only someone on your store's team whose role can send campaigns can do this.

If something changed while you were looking — the email was edited, a segment moved, the offer changed — nothing is scheduled, and the step shows the campaign as it now stands:

Something changed while you were looking. Here it is as it stands now.

Pressing again is yours to do.

An old link to a campaign's review page still works: it opens Schedule. A draft's own page has a Schedule button that goes to the same place.

Before your store's domain is connected, a campaign cannot be scheduled. A notice at the top of every campaigns screen says so. On Schedule, the first line of Ready to go says it too, and Send campaign or Schedule campaign waits until it is connected:

Your domain is not connected yet, so only tests go out.

A manager or owner sees Connect your domain under that line; everyone else is told who connects it.

A test still goes to your team in the meantime. The Your sending domain help page has the steps.

A new store's first campaigns go out over a few days. While your store's sending reputation is being built, a campaign bigger than the day's number reaches your most recently active people first and everyone else over the following days — nobody is dropped, and the box above says so before you confirm. How fast that goes, how a history you imported can make it faster, and how a pause ends on its own are all on the Sending reputation and deliverability help page.

On the Free plan, or before your store has a plan, the same box says what waits. On the Free plan, when the campaign is bigger than what is left of this billing period's 1,000 emails, it names how many of these emails go now and how many wait until the day the 1,000 start again. Send later on the left puts the campaign's time on that day for you; Choose the $29 plan on the right opens Shopify's plan page. You can also confirm it as it is: what fits goes now, and the rest goes out by itself when the next billing period starts, or once you choose the $29 plan. A text campaign on the Free plan waits for the $29 plan. With no plan it says nothing sends until your store has one, and the campaign waits and goes out by itself once it does. On the $29 plan the box names an estimated added cost only when this send takes your billing period past the 25,000 emails included. The Plans and billing help page has the details.

After you schedule it

The campaign's page opens with a check and “your campaign” is scheduled, when it goes and about how many people it reaches.

Add a text for the same people? When you have just scheduled an email and your store has a text message number, a card offers a text to go with it, and says how many of the email's people agreed to texts. Talaria drafts the text from your email. Choose when it goes — Same time, an hour or two before, two hours after, or Pick a time to choose it yourself — and press Create the text. It is made as a new draft campaign and opens on its words, for you to read, change and schedule like any other. The same card offers Add an email for the same people? after a text, with how many of them agreed to email.

Texts that land at night wait until morning where the person is, and the card says so when the time you picked is at night somewhere.

A pair is never moved for you. If the first message is rescheduled, the second goes back to draft for you to schedule again — the card says so before you make it, and the second campaign's Schedule step says so after. A campaign that goes out in each person's time zone cannot be paired; pick a time for the second message instead.

Not now closes the card, and nothing is made.

Seeing what was sent

Under a campaign's name, its page says how it goes and when: email or text, then the time it sends, the time it went, or the state it is in, such as Draft.

A scheduled campaign's page shows the email exactly as it goes out, in the What it sends card, called What was sent once it has sent. A sent campaign can also be kept as a template, with Save as a new template.

Open a campaign once it is scheduled and the What it sends card shows a small preview of the email beside the subject, sender and audience; once it has sent, the card is called What was sent. It is the email exactly as it goes out, not a version you may have edited since. Press View the email to see it full size. Any name in it and the unsubscribe link are samples, because each person gets their own.

Once the campaign has sent, Save as a new template keeps a copy of that email in your templates, named for the campaign and the time you saved it — change the name if you like. The campaign and the email it sent stay exactly as they are.

What happened

Under the numbers, an email campaign's report shows what people did after it went out.

The first 48 hours charts opens, or clicks, hour by hour from the moment the campaign started sending. Each person counts once, in the hour they first opened (or first clicked), so someone who opened three times is one person in one hour. The chart fills in as the hours pass and is complete 48 hours after the send began. It counts people only: Apple Mail's automatic opens and the clicks email security systems make are not in it. The Opens and clicks by people, not machines page explains both.

Where people clicked says whether people followed your links on mobile, on desktop or on a tablet. It is read from the browser that opened each link, and it counts clicks only — an open is often made by the reader's email program from its own servers, so it says nothing about the reader's device. Each person counts once, by the first link they clicked. Two honest limits: a tablet set to show desktop websites reads as desktop, and some workplaces check links before the person clicks them, which also reads as desktop. The shares wait until 100 people have clicked; before that the card says "Not enough yet", because three people on mobile is not "100% on mobile".

Clicks by link counts people, not clicks: one person per link, however often they clicked it, and a person who clicked two links counts in both rows. Each link is named with its words in the email that was sent, with its address under them — a page of your own store by its path alone, such as /collections/sale, and your home page as "Home page"; a link to any other site keeps its full address. A discount link counts as the page it lands on, so everyone's own code adds up in one row. The share of clickers, too, waits for 100 people; until then it says "Not enough yet".

Not sent, by reason sorts the people this campaign did not email into the same four groups as the Not sent screen in Analytics: consent, protecting your sending, address problems, and your store and the message. Open a reason to see why, and See who to see the people.

Two things are not counted yet: how many people unsubscribed from this one campaign, and orders per link.